29 May 2021
On 19th May 2021, smartclip held the second Virtual European Broadcaster Adtech Summit (VEBA).
The purpose of VEBA is to create an international forum for knowledge exchange, where broadcasters and adtech experts can come together to share industry knowledge and opinions, and discuss key developments within the European TV market. With this in mind, attendance at VEBA 2021 was limited in order to encourage lively debate and multilateral networking among 140 industry executives. At smartclip, we are constantly striving to learn more about the challenges faced by broadcasters across the continent, and our VEBA event represents an ideal opportunity to achieve this goal.
In the afternoon Alexander Knudsen, VP Solutions Engineering at Amobee, hosted a panel discussion: Quo vadis identity solutions? Alexander was joined by Rhys McLachlan, Director of Advanced Advertising at ITV and Karin Immenroth, Chief Data & Analytics Officer at Mediengruppe RTL Deutschland. Here, the trio dived into the initiatives taken to build GDPR-compliant identity solutions that can measure what matters: media performance for publishers and business outcomes for advertisers.
We’re happy to share access to this insightful panel discussion.
If you have any questions about VEBA, please contact: firstname.lastname@example.org
Until next year!