VEBA 2021: Julien Boyreau on How to Compete with GAFA

On 19th May 2021, smartclip held the second Virtual European Broadcaster Adtech Summit (VEBA).

The purpose of VEBA is to create an international forum for knowledge exchange, where broadcasters and adtech experts can come together to share industry knowledge and opinions, and discuss key developments within the European TV market. With this in mind, attendance at VEBA 2021 was limited in order to encourage lively debate and multilateral networking among 140 industry executives. At smartclip, we are constantly striving to learn more about the challenges faced by broadcasters across the continent, and our VEBA event represents an ideal opportunity to achieve this goal.

The afternoon session of VEBA began with Julien Boyreau’s presentation, How to compete with GAFA, in which he explored how the digital giants are able to grow so significantly year on year. Additionally, Julien looked at how both the GAFA’s star model and Vickery’s game theory can be applied to TV.

We’re happy to share access to this insightful presentation.

If you have any questions about VEBA, please contact:

Shira Leffel

Shira Leffel is the VP of Marketing & Product Education and is responsible for leading the central European marketing and product education department at smartclip. She has lived and worked in the United States, Canada, Israel, Mozambique, Brazil, and now Germany. Shira comes with extensive experience in marketing for B2B technology startups. She has built out marketing teams and strategies—her core expertise lies in content strategy, most notably inbound content marketing. Shira graduated Summa Cum Laude and First in Class with an M.A. from Tel Aviv University, and First Class Honours with a B.A. from the University of British Columbia.

Shira Leffel
VP Marketing & Product Education

Kathrin Müller

Kathrin has solid experience in building strategic partnerships with international and national media outlets throughout Europe. As an award-winning communication specialist, her expertise lies in strategizing the management of digital media companies in all aspects of press communication and public relations. This skill set has made her a key player in the image branding and the Europe-wide networking of smartclip. She has been heavily involved with smartclip since its inception in 2008.

Kathrin Müller
Executive Director Europe I PR & Communication