3 November 2022
On 19th May 2021, smartclip held the second Virtual European Broadcaster Adtech Summit (VEBA).
The purpose of VEBA is to create an international forum for knowledge exchange, where broadcasters and adtech experts can come together to share industry knowledge and opinions, and discuss key developments within the European TV market. With this in mind, attendance at VEBA 2021 was limited in order to encourage lively debate and multilateral networking among 140 industry executives. At smartclip, we are constantly striving to learn more about the challenges faced by broadcasters across the continent, and our VEBA event represents an ideal opportunity to achieve this goal.
The afternoon session of VEBA began with Julien Boyreau’s presentation, How to compete with GAFA, in which he explored how the digital giants are able to grow so significantly year on year. Additionally, Julien looked at how both the GAFA’s star model and Vickery’s game theory can be applied to TV.
We’re happy to share access to this insightful presentation.
If you have any questions about VEBA, please contact: firstname.lastname@example.org