Karen Nelson-Field at VEBA 2020: Attention is what really matters

At the first edition of our Virtual European Broadcaster and Adtech Summit (VEBA), we had the honour of welcoming globally-acclaimed researcher, Professor Karen Nelson-Field, as an exclusive guest speaker. Karen is the founder and CEO of the audience measurement company Amplified Intelligence and Professor of Media Innovation at the University of Adelaide. She is a prominent figure within the media and advertising industry and has seen her work featured in an array of international news outlets, including The New York Times, Forbes, and The Drum.

During her presentation — “Attention is what really matters”— at VEBA 2020, Karen provided fascinating insights into her company’s study, “Not all reach is equal”, and explored how attention significantly influences ad impact and, in turn, sales uplift. The study, which was carried out across a number of markets in collaboration with Screen Force, concluded that TV generates more attention and sales uplift than any other platform, regardless of the device used. In sum, the power of TV is most certainly enduring.

We’re thrilled to be able to share Karen’s entire session, packed with a series of compelling facts and data.

For further questions about VEBA, please contact: veba-team@smartclip.tv

Shira Leffel

Shira Leffel is the VP of Marketing & Product Education and is responsible for leading the central European marketing and product education department at smartclip. She has lived and worked in the United States, Canada, Israel, Mozambique, Brazil, and now Germany. Shira comes with extensive experience in marketing for B2B technology startups. She has built out marketing teams and strategies—her core expertise lies in content strategy, most notably inbound content marketing. Shira graduated Summa Cum Laude and First in Class with an M.A. from Tel Aviv University, and First Class Honours with a B.A. from the University of British Columbia.

Shira Leffel
VP Marketing & Product Education

Kathrin Müller

Kathrin has solid experience in building strategic partnerships with international and national media outlets throughout Europe. As an award-winning communication specialist, her expertise lies in strategizing the management of digital media companies in all aspects of press communication and public relations. This skill set has made her a key player in the image branding and the Europe-wide networking of smartclip. She has been heavily involved with smartclip since its inception in 2008.

Kathrin Müller
Executive Director Europe I PR & Communication

Lizzy Curry was formerly a Content Marketing Marketing Manager at smartclip.

Lizzy Curry
Content Marketing Manager Europe