21 September, 2021

Adweek Webinar: Connected TV Advertising Opportunities

Sebastian Busse, Director of Addressable TV at smartclip, joins a panel to discuss the benefits of Connected TV in this exclusive Adweek webinar.

On 27 July 2021, Sebastian Busse, Director of Addressable TV, discussed the state and benefits of Connected TV (CTV) advertising in Europe in an exclusive Adweek NEXTECH webinar hosted by Douglas Cajas, Senior Director of Media at RTL AdConnect

Sebastian was joined by Georgina Thomson, Advanced Video Lead at OMD USA, and Jorma Kremser, Global Media Manager at Bose. The panel discussed questions surrounding the role of CTV within the media landscape today, what strategic implications it holds for advertisers and broadcasters, and what kind of global developments lie ahead regarding CTV adtech and ad formats. 

Prior to the discussion, Douglas Cajas kicked off the webinar with an introduction into the topic including a definition of CTV, its technological possibilities, and background information on why CTV has grown significantly — especially since the first lockdowns due to the COVID-19 pandemic. 

Find out more and watch the full webinar here.

Sebastian Busse

Sebastian Busse is the Director of Addressable TV at smartclip, focusing on the development of Europe’s largest Addressable TV platform and solutions specifically designed European broadcasters. The smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers. Sebastian has a Business Administration and Management degree from BA Heidenheim and a Masters degree in Sport Management from the Griffith University.

Sebastian Busse
Director Addressable TV

Lisa-Theresia Rischke is Senior Sales Marketing Manager Europe and is responsible for smartclip’s sales and content marketing initiatives across Europe. Before returning to her hometown Hamburg, Lisa worked in Vienna, Paris, and London and has 12 years of experience in the international media and entertainment industry.

Lisa Rischke
Senior Sales Marketing Manager Europe