25 July 2022
On 27 July 2021, Sebastian Busse, Director of Addressable TV, discussed the state and benefits of Connected TV (CTV) advertising in Europe in an exclusive Adweek NEXTECH webinar hosted by Douglas Cajas, Senior Director of Media at RTL AdConnect.
Sebastian was joined by Georgina Thomson, Advanced Video Lead at OMD USA, and Jorma Kremser, Global Media Manager at Bose. The panel discussed questions surrounding the role of CTV within the media landscape today, what strategic implications it holds for advertisers and broadcasters, and what kind of global developments lie ahead regarding CTV adtech and ad formats.
Prior to the discussion, Douglas Cajas kicked off the webinar with an introduction into the topic including a definition of CTV, its technological possibilities, and background information on why CTV has grown significantly — especially since the first lockdowns due to the COVID-19 pandemic.
Find out more and watch the full webinar here.