23 February 2024
On 27 July 2021, Sebastian Busse, Director of Addressable TV, discussed the state and benefits of Connected TV (CTV) advertising in Europe in an exclusive Adweek NEXTECH webinar hosted by Douglas Cajas, Senior Director of Media at RTL AdConnect.
Sebastian was joined by Georgina Thomson, Advanced Video Lead at OMD USA, and Jorma Kremser, Global Media Manager at Bose. The panel discussed questions surrounding the role of CTV within the media landscape today, what strategic implications it holds for advertisers and broadcasters, and what kind of global developments lie ahead regarding CTV adtech and ad formats.
Prior to the discussion, Douglas Cajas kicked off the webinar with an introduction into the topic including a definition of CTV, its technological possibilities, and background information on why CTV has grown significantly — especially since the first lockdowns due to the COVID-19 pandemic.
Find out more and watch the full webinar here.
Sebastian Busse is the Director of Addressable TV at smartclip, focusing on the development of Europe’s largest Addressable TV platform and solutions specifically designed European broadcasters. The smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers. Sebastian has a Business Administration and Management degree from BA Heidenheim and a Masters degree in Sport Management from the Griffith University.
Sebastian Busse
Director Addressable TV
Lisa-Theresia Rischke is the Head of Brand at smartclip Europe and responsible for the smartclip brand. She leads the design team and oversees collateral, social media, and strategic content marketing initiatives across Europe.
Lisa Rischke
Head of Brand
