27 February 2026
In this interview at Future of TV Advertising Global 2025, Thomas Servatius, Co-CEO of smartclip, discusses key trends in adtech, including consolidation, ecosystem complexity, and the challenge of unifying measurement across linear TV, streaming, and online video. He also shares the story behind smartclip’s new agentic AI platform, Sidekicks, explaining how it was designed to go beyond improving ad servers to help broadcasters and clients tackle operational challenges, streamline workflows, and drive efficiencies across a fragmented technology landscape.
Lee is the Marketing Specialist Europe at smartclip and is responsible for content writing, editing, social media, and creative support across the department and company. Originally from the United States, Lee graduated from the University of Cincinnati, where she received a Bachelor of Fine Arts degree in Electronic Media. Before joining smartclip, she has worked with various organisations managing social media accounts and assisting in the video and audio production processes.
Lee Richter
Marketing Specialist Europe
