10 April 2025
At Cannes Lions 2025, Gloria Eichler, Chief Product Officer at smartclip, Thomas Servatius, Co-CEO of smartclip, and Guillaume Belmas, CEO of Realytics, came together at RTL AdAlliance’s RTL Beach to discuss some of the industry’s most pressing challenges: measuring across fragmented platforms, making sense of the resulting data, and how AI can help us improve — not just accelerate — processes.
The trio explored how the integration of Realytics’ BEE technology into smartclip’s smartx SSP and ad server helps solve real-world operational hurdles, transforming complexity into actionable insight and enabling scalable, cross-platform measurement. They also offered a first look at Sidekicks, smartclip’s new AI platform, built to address persistent industry pain points.
With a focus on data-driven strategies, responsible data sharing, and effective human–AI collaboration, the session provided a clear-eyed perspective on the technologies shaping the future of ad serving and measurement.
Lee is the Marketing Specialist Europe at smartclip and is responsible for content writing, editing, social media, and creative support across the department and company. Originally from the United States, Lee graduated from the University of Cincinnati, where she received a Bachelor of Fine Arts degree in Electronic Media. Before joining smartclip, she has worked with various organisations managing social media accounts and assisting in the video and audio production processes.
Lee Richter
Marketing Specialist Europe
