25 July 2022
From comparisons between the US and European markets to discussing Connected TV (CTV) trends in the industry; this panel covered it all. During Cannes Lions 2022, Stephen Byrne, Managing Director Nordics Adtech & Platform Partnerships and Executive Director New Partnerships at smartclip Europe, sat down with Pam Zucker, SVP, Head of Marketing at Amobee, and Joanna O’ Connell, VP & Principal Analyst at Forrester, to discuss the current state of CTV and where they see the medium heading in the future. Along with CTV, the panel also discussed why advertisers seem to still favour linear TV, analysed recent developments surrounding top industry players like Google and Netflix, and discussed the future of subscription video-on-demand (SVOD), advertising-based video-on-demand (AVOD), and the potential of hybrid models.
Watch the replay to learn more about the future of CTV.