23 February 2024
Wie kann der Mittelstand regionale Zielgruppen im Fernsehen erreichen und warum lohnt sich das?
Um diese Fragen dreht sich die zweite Folge unserer Videoserie über Addressable TV.
Dank genauer Zielgruppenansprache erreicht ATV-Werbung genau die Menschen, die sie erreichen soll. Im regionalen Marketing funktioniert das z.B. auf der Basis von Postleitzahlgebieten, städtischen Räumen oder rund um den Umkreis einer Geschäftsstelle.
Sebastian Neumann
Director Demand Solutions Europe
Fabian is the Director SME Business Europe and has been working with smartclip since June 2019. He helps smartclip’s international reseller and SME clients leverage Addressable TV and Online-Video Solutions.
Fabian Burgey
Director SME Business Europe
Kathrin has solid experience in building strategic partnerships with international and national media outlets throughout Europe. As an award-winning communication specialist, her expertise lies in strategizing the management of digital media companies in all aspects of press communication and public relations. This skill set has made her a key player in the image branding and the Europe-wide networking of smartclip. She has been heavily involved with smartclip since its inception in 2008.
Kathrin Müller
Executive Director Europe I PR & Communication
