23 September, 2021

Get to Know Our New Managing Director of smartclip Nordics

Meet Halvard Kristiansen, Managing Director of smartclip Nordics, who takes listeners on a journey through his career before joining smartclip.

Have you met Halvard Kristiansen

We’re pleased to introduce you to our new Managing Director Nordics, Demand & Advertising Partnerships, who joined us earlier this year to lead smartclip Nordics — together with Stephen Byrne, Managing Director Nordics, AdTech & Platform Partnerships. In this intriguing first episode of our new get to know smartclip podcast series, Halvard takes listeners on a journey through his career in the media industry. 

His story starts with his early days of working in Norway as a sales representative for Aftenposten and later Schibsted. While sharing insights about his later stint in Stockholm, Halvard reveals how — and why (!) — he convinced Schibsted to create a cross-national sales department for Norway and Sweden. 

Later in his career, and before joining NENT TV and then YouTube network (MCN) Splay, Halvard moved to Capetown and worked in the field of investigative journalism in South Africa, Zimbabwe, and Kenya.

Do you wonder how this came about? Listen in to find out more.

Halvard is the Managing Director Nordics, Demand & Advertising Partnerships and joined smartclip in 2021. He has a wealth of experience in the media industry, previously holding senior positions at Schibsted, Aftenposten, NENT TV, and YouTube network (MCN) Splay.

Halvard Kristiansen
Managing Director Nordics, Demand & Advertising Partnerships

Shira Leffel

Shira Leffel is the Executive Director Europe Marketing and is responsible for leading the central European marketing department at smartclip. She has lived and worked in the United States, Canada, Israel, Mozambique, Brazil, and now Germany. Shira comes with extensive experience in marketing for B2B technology startups. She has built out marketing teams and strategies—her core expertise lies in content strategy, most notably inbound content marketing. Shira graduated Summa Cum Laude and First in Class with an M.A. from Tel Aviv University, and First Class Honours with a B.A. from the University of British Columbia.

Shira Leffel
Executive Director Europe | Marketing

Harshita is a Motion Graphics Designer and has been been a working student with smartclip since April 2021. She is responsible for the production of video content for the website, sales marketing collateral, and content distribution channels. Harshita is currently working on her master’s thesis in Integrated Design with a focus on emotional durability of products. Prior to joining smartclip, Harshita gained 4 years of working experience for various Asian brands back in her home country, India, before moving to Europe.

Harshita Parnami
Motion Graphics Designer Working Student