
20 December 2024
smartclip has evolved over the years, yet our core mission remains the same — defend the open internet, architect and safeguard the future of Europe’s TV advertising ecosystem, and take a partner-driven approach to developing cutting-edge, privacy-first adtech solutions for European media owners. As our business has evolved, we’ve reimagined our brand identity to better reflect who we are today.
01
Everything we design, we design to advance our adtech solutions across RTL and beyond.
02
We put our colleagues, partners, and clients first — they are our true competitive advantage and the face of our technology.
03
We strive to simplify complex tech processes with straightforward and captivating design.
04
We are confident yet humble — leveraging big, bold, clean design to convey straightforward messages without puffery.
05
In a world of information overload, less is more. Less helps us to focus messaging and attention. We strive for a minimalistic approach.
As part of our refresh, all the building blocks of our brand – our logo, colour palette, typography, and visuals – have been reimagined to reflect our new focus.
Shira Leffel
Vice President Marketing &
Product Education at smartclip
Lisa-Theresia Rischke
Head of Brand at smartclip
Andreas Meier
Senior Director Employee Advocacy
& Outreach at smartclip
Karen Knüppel
Marketing Design Manager
at smartclip
Harshita Parnami
Marketing Design Manager
at smartclip
Lee Richter
Marketing Specialist Europe
at smartclip
Rosen Dimitrov
Graphic Designer at smartclip
Okan Tustas
Creative Director at Bureau Okan Tustas
Ricardo Cabral
3D Artist at Cabral 3d Limited
2024 German Design Award
Winner: Excellent Communication Design Brand Identity
2024 German Design Award
Winner: Excellent Communication Design Web
2024 Creative Communications Award (C2A)
Winner: Websites, Online Media
2024 Creative Communications Award (C2A)
Honorable Mention: Brand Identity, Branding