smartclip has evolved over the years, yet our core mission remains the same — defend the open internet, architect and safeguard the future of Europe’s TV advertising ecosystem, and take a partner-driven approach to developing cutting-edge, privacy-first adtech solutions for European media owners. As our business has evolved, we’ve reimagined our brand identity to better reflect who we are today.

Our design principles

01

We are tech

Everything we design, we design to advance our adtech solutions across RTL and beyond.

02

Our people first

We put our colleagues, partners, and clients first — they are our true competitive advantage and the face of our technology.

03

Simplifying the
complex

We strive to simplify complex tech processes with straightforward and captivating design.

04

Big and bold

We are confident yet humble — leveraging big, bold, clean design to convey straightforward messages without puffery.

05

Minimalistic

In a world of information overload, less is more. Less helps us to focus messaging and attention. We strive for a minimalistic approach.

Making adtech tangible

We’ve replaced the industry’s approach — flat, complex diagrams — with a more dynamic and immersive experience. By using 3D static and motion graphics, we bring our cloud-based adtech stack to life—visualising it as if it were a tangible product you could pick up and hold. Because seeing helps bring clarity and connection.

Brand Guidelines

As part of our refresh, all the building blocks of our brand – our logo, colour palette, typography, and visuals – have been reimagined to reflect our new focus.

New website

Applying our new design principles and bringing clarity to our offerings, identity, and purpose.

Credits and awards for making adtech sexy

Team

Shira Leffel

Vice President Marketing &
Product Education at smartclip

Lisa-Theresia Rischke

Head of Brand at smartclip

Andreas Meier

Senior Director Employee Advocacy
& Outreach at smartclip

Karen Knüppel

Marketing Design Manager
at smartclip

Harshita Parnami

Marketing Design Manager
at smartclip

Lee Richter

Marketing Specialist Europe
at smartclip

Rosen Dimitrov

Graphic Designer at smartclip

Okan Tustas

Creative Director at Bureau Okan Tustas

Ricardo Cabral

3D Artist at Cabral 3d Limited

Awards

2024 German Design Award

Winner: Excellent Communication Design Brand Identity

2024 German Design Award

Winner: Excellent Communication Design Web

2024 Creative Communications Award (C2A)

Winner: Websites, Online Media

2024 Creative Communications Award (C2A)

Honorable Mention: Brand Identity, Branding