31 January 2024
The European Video Awards are dedicated to honouring creativity and innovation in the realm of TV and Connected TV (CTV) advertising. This year holds a special significance for us as both our company and our subsidiary, Realytics, have been shortlisted for a total of four awards.
Our ad server has been shortlisted for both “Best Video Ad Server” and “Best CTV Ad Server”, and our programmatic Addressable TV solution has been shortlisted for “Best Video Ad Tech Innovation”. This new innovative solution is a first for the European market and introduces the technological capability for automated buying and delivery of linear TV ad breaks based on a programmatic Addressable TV buying framework.
Realytics’ highly acclaimed BEE solution has been shortlisted in the “Best Measurement Solution” category. BEE offers advertisers and agencies an all-in-one solution for optimising TV spend across different channels through its measurement of exposure, de-duplication, and analysis of TV exposure to online engagement. The European Video Award would mark BEE’s 6th award since its launch in 2022.