11 May 2022
We condemn the unprovoked and horrific attacks on Ukraine by Russia and call for peace. Our thoughts are with all people impacted. As part of the global media community, we decided to respond. With the use of our Addressable TV platform, we are offering broadcasters the opportunity to use their reach to promote humanitarian efforts — targeting the most relevant viewers for local and worldwide initiatives.
Our sincere gratitude goes out to our broadcasting partners RTLZWEI, Discovery, Sport 1, and Welt der Wunder who are offering free advertising inventory to garner financial support for humanitarian relief efforts. This has included initiatives like Stiftung RTL – Wir helfen Kindern and Hanseatic Help — both delivering humanitarian aid directly to more than two million refugees of the Ukraine conflict and to civilians in Ukraine. To date, our broadcast partners have delivered roughly 10 million impressions.
Additionally, we would like to commend all of the above-mentioned broadcasters who are already involved in a number of other initiatives to support Ukrainian citizens.
Thank you so much again for partnering with us on this important initiative.