26 May 2021
Tastemade’s hundreds of hours of lifestyle programming complements Ad Alliance’s CTV inventory in Germany, and will be monetised by smartclip across multiple European markets.
Hamburg, 6th May 2021 – smartclip, Europe’s largest open adtech development unit for broadcasters and streaming services, and modern media company, Tastemade, partner to monetise hundreds of hours of premium programming in the categories of food, travel, and home & design across Europe. Tastemade’s premiere streaming network is distributed throughout Northern and Western Europe in more than 20 million television homes and growing, and engages a passionate and global community. smartclip will monetise Tastemade’s premium CTV content across Germany, Spain, and the Nordic countries in the coming months.
Tastemade’s streaming network programming includes popular franchises and Tastemade Originals such as Broken Bread with Chef Roy Choi, Struggle Meals with Chef Frankie Celenza, and Make This Tonight. The lifestyle streaming network’s programming will be monetised by smartclip via ad breaks, inserted into the linear programming, and enhanced by digital targeting standards.
“The Connected TV advertising market in Europe is growing fast. More and more users are drawn to subscription-free premium content. With a growing audience, advertisers understand the advantages and appeal of digital ads within premium content intended for the big screen”, said Stephen Byrne, Executive Director, New Partnerships Europe at smartclip. “Tastemade offers a slew of original premium formats for a digital first generation, making it a great addition to our high-profile Connected TV portfolio.”
The monetisation will be rolled out for all Tastemade offerings in Germany first as part of the Ad Alliance portfolio. Ad Alliance gives advertisers extended opportunities to advertise across a high-profile media portfolio of TV, print, online, mobile, ATV, CTV and audio. Roll-outs as part of the smartclip CTV portfolio in Spain and the Nordic markets will follow, while an expansion to the UK is planned. This will allow advertisers to benefit from CTV campaign opportunities across Europe.
At smartclip, we are shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Our proprietary technology empowers brands with true cross-screen storytelling on all devices, and enables broadcasters and publishers to monetise their content in the most efficient and effective way possible. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences.
As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group — Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan and Rome.
Tastemade is a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 2.5+ billion views each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade has won a host of awards and accolades for its innovation and original programming, including three James Beard Awards, two Emmy Awards, and was most recently recognised as one of Fast Company’s “Most Innovative Companies” in 2021. For more information, visit Tastemade.
Executive Director Europe I PR and Communications
+49 173 345 29 60