6 May 2021
Hamburg, 25 March 2021 – smartclip announced the launch of their new video-rich, user-centric website. The redesigned website follows the brand refresh that was introduced last year, and showcases the full portfolio of RTL Group’s adtech development hub including dedicated pages for broadcasters, publishers, advertisers, and more. A modern look and feel, combined with immersive video, invites users to explore insights on all things video adtech and media sales.
Visitors learn exactly what smartclip offers, and are guided to persona-centric pages — all with capticativing product video visualisation and interactive design. The new Ad Gallery enables visitors to explore all ad formats, spanning in-stream, out-stream, and Addressable TV, offered across Europe via smartclip. The expansive Resource Hub, smartx Platform Blog, and Newsroom show a website focus of news and knowledge sharing to stay up to date on insights within the industry, as well as gain a better understanding of smartclip and its offering.
Shira Leffel, Executive Director EU Marketing at smartclip, who spearheaded the creation of the website, commented: “Defining the brand identity for a pan-European adtech and media sales company like smartclip, isn’t exactly a walk in the park. But when all marketing and communications divisions conspire to break through our industry’s status quo and go big — our colleagues feel it, our partners feel it, and our clients feel it. The unarguably bold new product tone of voice and website are all symbolic of smartclip’s unyielding commitment to deliver truly innovative solutions that empower broadcasters, publishers, and advertisers alike.”
At smartclip, we are shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Our proprietary technology empowers brands with true cross-screen storytelling on all devices, and enables broadcasters and publishers to monetise their content in the most efficient and effective way possible. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences.
As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group — Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan and Rome.
Executive Director Europe I PR and Communications
+49 173 345 29 60