smartclip expands adtech offering and local market presence in France with the support of RTL AdAlliance

Hamburg / Paris, 03 September 2024 — smartclip, RTL Group’s adtech development unit and leading provider of adtech solutions across Europe, expands its efforts to serve the French TV industry with its broadcaster-centric product suite. To bolster smartclip’s local market presence, RTL AdAlliance, RTL Group’s international sales house, has hired a dedicated local team to focus on meeting the needs of local broadcasters, connected TV providers, and telecommunication companies throughout France with smartclip-powered solutions. Adtech veterans Marina Kunthea, Christophe Philip, and Emilie Brulebeaux will lead this initiative, bringing their extensive experience and expertise to support the strategic growth of smartclip in the French market.

“The French TV industry is dynamic and rapidly evolving. By establishing a dedicated local team through our partnership with RTL AdAlliance, we are better positioned to provide tailored solutions and closer support to our clients in France,” said Thomas Servaius, Co-CEO of smartclip. “This strategic move reinforces our commitment to empowering local broadcasters with innovative adtech solutions that ensure greater control, efficiency, and new revenue opportunities.”

“As the international sales house of RTL Group, we are uniquely positioned to offer comprehensive solutions that cover both technology and media”, said Dr. Oliver Vesper, Deputy CEO and Chief Digital Officer at RTL AdAlliance. “We understand that each European country has its unique market dynamics and strive for a customer service level that resonates with local market insights. To achieve that, it’s essential that we not only equip European broadcasters and publishers with a robust tech infrastructure to maintain control over their data assets but also a local team that knows how to navigate the intricacies of the local advertising landscape.” 

The advertising technology stack of smartclip has been developed to cater to the specific needs of the European TV and media industry and provides local media players with the freedom to serve and measure advertising independently, while giving broadcasters complete control over data, privacy, and creatives. The technology is cloud-native and includes a fully integrated ad server and SSP. smartclip’s technology digitises the linear TV programme with granular targeting capabilities — across HbbTV, OTT, and IPTV. 

smartclip has continuously cooperated with broadcasters across France over the past years and expanded its efforts in the French market in 2022 with the acquisition of Realytics, leading adtech company in TV campaign measurement. Offering a dedicated local team, underscores smartclip’s commitment to supporting broadcasters, publishers, and telecommunication providers in France. 

Three seasoned experts will serve French broadcasters and publishers out of the RTL AdAlliance Paris office. Marina Kunthea brings 8 years of adtech expertise from her tenure at Impactify, a leading video advertising tech platform. Christophe Philip, with more than 15 years of media industry experience, including six years at Bouygues Telecom, will oversee telecommunications and Data partnerships. Emilie Brulebeaux enhances the team with her deep knowledge of digital advertising and media, gained from her previous roles at Dailymotion and Freewheel.

About smartclip

smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices.
Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris.

For more information: Please visit www.smartclip.tv and follow us on LinkedIn.