7 March 2023
smartclip hires Aki Ronkainen as Head of Sales for the Finnish market. Based in Helsinki, Ronkainen will take smartclip’s business in the region to the next phase.
Ronkainen joins from local media house Otavamedia where he held the position of Sales Manager for their Digital Services. He also serves as Chairman of the IAB Video Committee in Finland where he works on market-specific topics around the development of video advertising in coordination with the central IAB function.
With eight years of local presence in Finland, smartclip is fortifying its position with the hire of Aki Ronkainen, which sets the company up for further growth in the region. Coming from the local media side and combined with the experience from working with the IAB, Ronkainen will contribute his extensive knowledge of the local market and video advertising. He is the ideal candidate to drive smartclip’s strategy in the Finnish market and build a sustainable local media market for video. Ronkainen will replace Jaakko Rautanen, who is leaving the company after eight years and who made a valuable contribution to building up smartclip Finland to its current state.
“We are delighted to have Aki join our Nordic team and spearhead the market as Head of Sales in Finland”, stated Hilde Marie Gundersen, Commercial Director Nordics. “With his local knowledge and extensive background, Aki is the perfect candidate to implement our new smartclip 2.0 strategy, which involves growing our business and supporting a sustainable local video market with ad technology and media sales. Also, on behalf of smartclip Nordics, I would like to thank Jaakko Rautanen for his commitment and work over the last eight years which put smartclip on the map in the Finnish market.”
“I’m excited to join smartclip as the next step in my professional career”, added Aki Ronkainen. “I think there is tremendous potential in the Finnish market when it comes to further developing video advertising with smart products, strong technology and local partnerships that support the local players in the market. smartclip has the necessary capacity and solutions and I would like to highlight how much I look forward to working with smartclip’s current and new customers and partners. Let’s take the Finnish video market to the next level together!”
Aki Ronkainen will join smartclip in mid-October this year as Head of Sales for the Finnish market. He will report to the Nordic Commercial Director, Hilde Marie Gundersen.
At smartclip, we are shaping the future of video advertising. Our proprietary technology empowers brands with true cross-screen storytelling on all devices — and enables publishers to monetise their content in the most efficient and effective way possible. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences that propel the industry forward.
smartclip is headquartered in Hamburg, with offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan, and Rome. With a relevant footprint across Europe, smartclip enables branded distribution channels, creates innovative advertising solutions for interactive user experiences, and optimizes performance metrics.
As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group, Europe’s leading free-to-air broadcaster group. smartclip is the go-to partner for European broadcasters and streaming services, creating an open ad-tech development unit, based on proprietary technology and custom-tailored to their needs
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smartclip Europe GmbH
Executive Director Europe | Marketing
T: +49 (0) 40 286 686 117
M: +49 (0)173 345 29 60