Ad Alliance Netherlands and smartclip announce strategic partnership

Amsterdam / Hamburg, 15. February 2021 – Advertising sales house Ad Alliance Netherlands has announced to migrate to the video monetization technology of smartclip, a European-grown adtech and media sales company, to power its video monetization and support the growth of its online advertising business in the Netherlands. 

The migration marks the start of a broader strategic partnership between Ad Alliance Netherlands and smartclip in the Netherlands. Both parties aspire to further intensify their collaboration going forward to be able to deliver leading technology solutions to the Dutch advertising market in the coming years.

Ton Rozestraten, CEO of Ad Alliance Netherlands: “This migration underlines the innovative nature of our organization – and marks one of the many milestones on our technology roadmap, that enables our customers and ourselves to monetize the reach of our publisher network in the Dutch digital advertising marketplace in the best possible way. We will continue to strengthen our capabilities to offer our customers the class-leading service experience.”

Thomas Servatius, Co-CEO of smartclip: “The Dutch market is ready to take another step forward. As a technology partner whose adtech is tailored to European needs, we look forward to further strengthening Ad Alliance’s position within the advertising market. We are grateful for Ad Alliance’s trust in our platform and our Dutch team. It is exciting to cooperate more closely in the future, and to have smartclip support Ad Alliance Netherlands on its online monetization journey.”

As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group, that offers broadcasters and publishers scalable Addressable TV and online video advertising solutions across Europe.

About Ad Alliance

Ad Alliance is the video powerhouse in the Netherlands. The company was founded in 2020 and combines the strengths of four strong media players, RTL, BrandDeli, Adfactor and Triade Media. Based on this network philosophy, Ad Alliance goes to extremes as an ally and is the place where the media euro is best spent. With mass and selective reach through a wide range of TV channels, digital platforms and influencers, we offer a solution for every advertiser’s objective. Ad Alliance is located in Hilversum. For more information, visit or follow us on Linkedin, Twitter, Instagram and Facebook. 

About smartclip

At smartclip, we are shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Our proprietary technology empowers brands with true cross-screen storytelling on all devices, and enables broadcasters and publishers to monetise their content in the most efficient and effective way possible. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences. 

As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group — Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan and Rome. 

For more information, please visit, and follow us on Twitter and LinkedIn.

Press contacts

Kathrin Müller
Executive Director Europe | Marketing

T:  +49 (0) 40 286 686 117
M: +49 (0)173 345 29 60