
9 February 2023
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31 March 2023
Shira Leffel, Executive Director Europe Marketing & Product Education di smartclip, analizza da vicino la leadership femminile nel settore dell’adtech e come il settore in generale possa promuovere e incoraggiare la parità di genere.
16 January 2023
23 November 2022
Elena Giovanetti, Publisher and Product Director smartclip Italia / RTL AdAlliance, approfondisce il tema dell’Addressable TV e di come le strategie su questo mezzo possono risultare particolarmente utili ai broadcaster europei.
20 July 2022
7 July 2022
In questo caso Elisa Belmonte, Sales Director di smartclip Italia, parla dell’evoluzione del mercato televisivo nell’era delle TV connesse.
8 June 2022
12 May 2022
28 April 2022
6 April 2022
8 February 2022
22 November 2021
29 October 2021
21 October 2021
26 May 2021
12 May 2021
25 March 2021
21 January 2021
23 December 2020
18 June 2020
Secondo la Sales Director della società, l’uso intelligente dei dati è essenziale in un contesto in cui il settore televisivo si appresta ad essere molto più autorevole di quanto non lo sia attualmente.
18 May 2020
28 April 2020
3 March 2020
Tra DSP e SSP, l’accuratezza del targeting è un tema ricorrente.
16 December 2019
2 December 2019
25 November 2019
12 November 2019
8 June 2021
“To truly offer CTV across Europe at scale, the decision lies in the hands of the broadcasters. Major TV houses and independent AVOD services need to collaborate across markets and language barriers, but with local specifics in mind.”
Stephen Byrne, Managing Director Nordics & Executive Director New Partnerships Europe at Smartclip
EXCHANGEWIRE Link
13 April 2021
“HbbTV, Addressable TV, and TV viewing data are offering a major opportunity for European broadcasters. The key to success in a pursuit against US tech players is cooperation.”
Sebastian Busse, Director Addressable TV at smartclip
DVB Link
18 November 2020
“Germany has really made HbbTV a serious and established product, which wasn’t really the case even two years ago,” said Busse. “But now when you speak to the broadcasters, they say it’s a very serious business for them.”
Sebastian Busse, Director Addressable TV at smartclip
VIDEOWEEK Link
13 July 2020
“The sharp division between online advertising and TV advertising creates silos both technologically and in agency personnel that hinders effective cross-device targeting. Data-driven TV advertising via the HbbTV standard – Addressable TV – provides the perfect bridge between both worlds.”
Dr. Oliver Vesper
videonet Link
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