Newsroom

What’s next for connected audio?

Industry leaders — including Robert Scharni, Director Programmatic Integrations at smartclip — discuss the future of audio and how it’s evolving into the central interface between humans and technology in the latest German Federal Association of the Digital Economy (BVDW e.V.) whitepaper.

From the office straight to our community. We’re giving our unused laptops a second life by partnering up with Hardware For Future — a Leipzig-based initiative of dezentrale e.V. dedicated to equipping individuals in need with the hardware necessary to function in today’s digital world.

In this edition of Let’s Talk Adtech, we spotlight smartclip’s launch of "Sidekicks" — a new agentic AI platform for media professionals. We introduce the Knowledge Centre, a central product education hub for clients, partners, and employees, take a closer look at the integration of Realytics's BEE into smartx, and examine why now is the time for broadcasters to take the lead on cross-screen measurement.

The 𝘀𝗺𝗮𝗿𝘁𝗰𝗹𝗶𝗽 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗖𝗲𝗻𝘁𝗿𝗲 is now live — and available to our clients and partners across Europe. As part of our broader suite of product education tools, the Knowledge Centre offers direct access to the latest smartx platform updates, documentation, and practical how-to content.

Think: your central knowledge hub for all things smartx. Because when you partner with smartclip, you don’t just get an adtech stack — you get dedicated support and a team of educators committed to helping you get the most out of it.