Newsroom

In this edition of Let’s Talk Adtech, we spotlight smartclip’s launch of "Sidekicks" — a new agentic AI platform for media professionals. We introduce the Knowledge Centre, a central product education hub for clients, partners, and employees, take a closer look at the integration of Realytics's BEE into smartx, and examine why now is the time for broadcasters to take the lead on cross-screen measurement.

The 𝘀𝗺𝗮𝗿𝘁𝗰𝗹𝗶𝗽 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗖𝗲𝗻𝘁𝗿𝗲 is now live — and available to our clients and partners across Europe. As part of our broader suite of product education tools, the Knowledge Centre offers direct access to the latest smartx platform updates, documentation, and practical how-to content.

Think: your central knowledge hub for all things smartx. Because when you partner with smartclip, you don’t just get an adtech stack — you get dedicated support and a team of educators committed to helping you get the most out of it.

At smartclip, we know strong culture fuels strong work. So every year, we get together — not just to talk shop, but to build the kind of team that lasts. This summer’s offsite in Bremen was all about connection, collaboration, and making memories. Here’s a peek into life at smartclip beyond the screen.

At #CannesLions2025, Thomas Servatius shared how smartclip is taking a practical, privacy-first approach to AI with Sidekicks — our agentic AI platform that helps solve everyday media challenges while ensuring our clients’ proprietary business knowledge stays securely within their own organisations.