Newsroom

We’re stepping into a new age of TV measurement — one that’s precise, deterministic, and built on real data.

With the integration of Realytics’ BEE TV measurement solution, smartx has become the first ad server and SSP to offer the supply side the ability to track and analyse TV viewership and ad exposure across LTV, CTV, and ATV.

That’s a wrap on hashtag#PAB Vienna 2025!

While the full recap is still brewing, we couldn’t wait to thank our incredible clients, partners, and colleagues for making this year’s event one to remember. Here's to collaboration, innovation, and a standout few days in the heart of Europe.

40% of smartclippers are Star Wars superfans, so it’s no surprise that some couldn’t resist leaving their mark on the photo below. 🚀 Can you spot how many new forces have joined us?

We had a great time at ADZINE - MARKETING. TECH. MEDIA.’s Spotlight webinar on Supply Tech Innovation, where Thomas Servatius, Co-CEO at smartclip, introduced BEE — the deterministic TV measurement tool developed by our subsidiary, Realytics.

In his session, Thomas explained how BEE addresses the growing market demand for cross-screen measurement and shared the specific benefits it offers broadcasters and their advertiser clients. Even better, BEE is now directly integrated into smartx, our SSP and ad server.