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TV advertising has evolved beyond traditional linear formats, with Connected TV and Addressable TV now playing pivotal roles in advertising strategies — reinforcing TV's continued relevance in the Total Video mix. This makes video advertising fragmentation a key topic to address in 2025 which Gloria Eichler, CPO at smartclip, discussed in ADZINE - MARKETING. TECH. MEDIA. together with industry peers

🇩🇪 Read more about our latest DSP partnership ⤵️

We’re starting off the week on a high. Thank you to all followers old and new for tuning in and being part of our community.

Gloria Eichler, Chief Product Officer at smartclip, on our new partnership with Azerion’s HAWK DSP:

“This partnership is a natural fit for both companies given our history as European-built platforms. Our holistic approach allows us to provide significant added value to our clients. We are extending our capabilities to connect to additional demand sources, giving the option to our broadcaster and publisher partners with premium inventory to leverage additional buy-side relationships.”