Marketing &
Education Department

Shira Leffel, VP Marketing & Product Education

Redefining the way B2B marketing is done.

We are building out a brand that brings truly innovative technology to a crowded category. At the same time, our function as marketers and educators is rapidly changing along with the digital landscape. This requires all of us, at every level, to specialise, stay abreast of new tactics, tools, and forecasts, and constantly adapt. From the tools we use to the risks we take, our central European Marketing & Product Education department is disrupting the status quo by reinventing how our function operates in the adtech industry — just like we strive to do in every other department.

Who we are.

We’re techies, dreamers, deep thinkers, educators, and artists for the business world — a hybrid team of AI and humans — finding the most creative ways to communicate our offering to the market and educate our users on how to make the most of it. 

Meet your manager.

Hi, I’m Shira. I oversee the Marketing & Product Education Department at smartclip. It’s not all about the grind. I see this as a mutually giving relationship and I’m here to support you to be the best you can be in your function — and find ways to help you along your desired career trajectory. 

How our department is organised.

The Product Education Team is responsible for educating internal smartclip teams and external partners on the uses and benefits of our technology products. Additionally, we seek to educate our target audience on industry-specific topics that help them to better understand the importance our product serves in the market.

The Communications & Events Team is responsible for all internal and external communications and event planning. They seek to position smartclip’s business and technology in the market, keep our workforce and partners informed, and find unique ways to improve employee/client value and retention as well as foster new partnerships.

The Content Marketing Team is responsible for maintaining our brand voice and tone across internal and external channels, as well as writing, editing, and publishing content that serves our core audiences.

The Brand Management Team is responsible for creating, enforcing, and revisiting brand guidelines. They concept and design all static and video content across all digital and print mediums — ranging from promotional product collateral to captivating advertisements.

Our tools.
These are a few of our favourite things…

“Working on a team where our manager encourages the use of AI tools has been a rare and enlightening experience. While many of my friends are restricted from utilising such technologies, I’ve been able to tap into the power of AI to enhance my productivity. In fact, I even used an AI tool to write this testimonial — talk about making the most of every resource available to us!”

Lee Richter, Junior Content Editor Europe
smartclip Europe

“Ever since I started working at smartclip, I have had the opportunity to learn by taking on new responsibilities and managing exciting projects. I get to grow a lot and work in a great atmosphere — which also makes it a lot of fun!”

Aurélie Bombrun, Senior Manager Product Education
smartclip Europe

“smartclip is a company that inspires me, and stretches me in different areas. Working with the marketing team encourages and empowers me to do my best with complete freedom, great work environment and team spirit.”

Harshita Parnami, Motion Graphics Designer
smartclip Europe

I am so delighted to be a part of the Product Education team. It is so inspiring to work with professionals who are truly committed to educating those around them while simultaneously committing to educate themselves.

Danielle Petway, Senior e-Learning & Product Communications Manager
smartclip Europe

“smartclip offers a great working atmosphere where I know that I can always count on my team and colleagues. Together, we build an environment where everybody feels motivated, inspired, and valued.”

Magaly Denninger, Deputy Head of Product Education
smartclip Europe

I have been working for smartclip for more than 7 years now and it’s still more of a family instead of a company. I have enough room to do my work in a way that I really like. Looking forward to the next seven years.

Alex Tramp, Senior Manager Product Education
smartclip Europe

Join the fun.

Open roles on the team.

Oops! Looks like you’ve stumbled upon the secret hideout of the “Not Hiring Right Now” department. Don’t worry, it happens to the best of us! Unfortunately, at this moment, our team is not in search of new recruits. However, we’re always eager to connect with fantastic folks like yourself, so don’t let that discourage you.

Instead of twiddling your thumbs and staring longingly at our non-existent job listings, why not take the reins and reach out to us? We’d love to get to know you and see if there might be a place for your unique talents and skills in the future.

Become a smartclipper in 6 steps.

Get in touch

Send us an application or contact our recruiter Sarah for an informal chat to get to know each other.


Our recruiter will review your application and may host an initial interview to get a better idea of who you are and what you are passionate about.


Join the hiring manager and recruiter in an interview to learn more about the role, and see if it’s a good match for all.


Let’s see how it is to work together. Meet one of your teammates and accept a challenge (coding assignment for tech or case study for others).

Final decision

Both you and our team reflect on the process, and ultimately determine whether we can envision working together.


You like us, we like you. Let’s do this! Sign up to be a smartclipper.

Spoil yourselfwith corporate perks.

Anniversary Programme

We treasure every moment you spend with us, and when the days turn into years, we mark it with a little gift — even from your first year!

Corporate Benefits

Are you sporty, techy, adventurous, stylish, or nerdy? Whichever category you belong to, you can benefit from our numerous discount offerings and get up to 40% off your purchases.

Gift Matching

Care for a good cause? We do too. When you donate to a charity, we’ll double your donations — up to €250.

Mental Health

When life happens or if you just want to talk to a mental health expert, we’ve got you covered in Cologne, Hamburg, or remotely wherever you are.


Get rewarded when you refer someone for one of our open roles and they get the job.


As part of RTL Deutschland, you can enjoy all your favourite TV shows with free access to an RTL+ Premium account.

Social Day

Every year, you can take a fully paid day off to support a cause you care about — together with other smartclippers or alone, you decide.


We support a healthy lifestyle through various options such as gym reimbursement, urban sports club membership, or even leasing a bike. There’s definitely something for you.

Thank you Programme

Every six months, smartclippers can show gratitude and reward exceptional colleagues with a €100 bonus — all on us!

Hi, I’m Sarah, senior recruiter at smartclip. 
Let’s talk.

Find a job


Senior Recruiter