OpenRTB Integrations

OpenRTB integrations facilitate the communication between advertising buyers and sellers by utilising open industry standards designed to create a unified language for the ecosystem. At smartclip, this primarily encompasses publisher integrations with smartx—such as Prebid, bidding platforms, and custom integrations—as well as DSP integrations connected to the platform. The overarching goal of the OpenRTB project is to simplify the integration process between parties without dictating specific business operations, thereby allowing each entity in the ecosystem to focus on deeper-level innovation and efficiency.

Explore the Topic Further:

OpenRTB Protocol
IAB: Real Time Bidding Project