Next Generation Optimiser (NGO)

The Next Generation Optimiser (NGO) is an add-on on the smartx platform that collects and centralises data from deals and campaigns in one location. The NGO offers a simple way to keep track of deals and campaigns, allowing advertisers to optimise and monitor performance and to detect any anomalies in delivery.

Optimisation goals can be set up within a line item bundle or Demand Business Rule (DBR).