Data Privacy

Data Privacy is the fundamental right and framework of protections that empowers an individual to control their personal information.

It operates on two main levels:

For the Individual:

At its core, data privacy is about giving a user agency over their own data. This manifests as key options and tools that allow a person to decide what information is saved in their accounts, what they share with others, and how their data is used to shape experiences like the advertisements they see.

At the Legal and Regulatory Level:

Data privacy is enforced by comprehensive legal frameworks, such as the GDPR in Europe. These laws guarantee the protection of an individual’s personal data whenever it is collected, used, or stored.

Explore the Topic Further:

IAB Europe – Privacy & Data Protection
GDPR.eu – What Is GDPR?