Ad Replacement

Ad replacement (or ad break replacement) is a technology that transforms how linear TV advertising is bought and sold by digitally substituting ads within a traditional live broadcast. It enables advertisers to programmatically replace single spots or entire commercial breaks with targeted advertising via Demand-Side Platforms (DSPs).

Explore the Topic Further:

smartclip launches TV ad break replacement
Smartclip Enables Programmatic Ad Replacement on Linear TV Ad Breaks