Ad Guide: Out-Stream (Benelux)

Download our Out-Stream Ad Guide here.

General Information

smartclip’s best practices for video advertising creatives:

• Aspect ratio: 16:9 (standard widescreen)
• Video length: 15-25 seconds (recommended)
• The following setups are not allowed (settings will get applied by smartclip):
  • Auto-playing audio (video sound can start through user interaction by click or by mouse-over; applicable for Out-Stream only)
  • Automatically expanding ads
  • Inserted “close button”
  • Preset cappings (geo, FC, device, etc.) by campaign/agency 

For In-Text Interactive Ads, in addition to video and imagery, please provide the CI Guide including colour code, fonts, logos as well as the desired wording (e.g. slogans) for the campaign.

Subtitles/closed captioning: VAST 4.1 enables subtitles/closed captioning by standardising the delivery of closed captioning files. Please make sure to include closed caption file.

For IO, please provide all creative material or redirects at least 5 days before campaign start. Delayed/incorrect delivery can lead to a delayed starting date of the agreed campaign and a punctual start is no longer guaranteed. Changing ads during the campaign period may only be carried out with tested advertising assets and in accordance with smartclip.

Subject to prior consultation and agreements, other requirements may apply for individual forms of advertising/billing.

In-Text Landscape Ad

Placed in a brand-safe, editorial environment, the In-Text Landscape Ads are embedded directly within the body of a publisher’s text article. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. Viewable by design.

Available on desktop, tablet, and mobile.

Technical Specifications

In-Text Interactive Ad

The In-Text Interactive Ad enables advertisers to customise video ads with various (animated) graphic elements with the option of multiple click-throughs. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. The player works in both classic desktop as well as mobile environments. Viewable by design.

Available on desktop, tablet, and mobile as landscape or square format.

Technical Specifications

Download our Out-Stream Ad Guide here.