18 March, 2021

Ad Guide: Out-Stream (Benelux)

Technical specifications and best practices for out-stream video advertising creatives.

Download our Out-Stream Ad Guide here.

General Information

smartclip’s best practices for video advertising creatives:

  • Aspect ratio: 16:9 (standard widescreen)
  • Video length: 15-25 seconds (recommended)
  • The following setups are not allowed (settings will get applied by smartclip):
    • Auto-playing audio (video sound can start through user interaction by click or by mouse-over; applicable for Out-Stream only)
    • Automatically expanding ads
    • Inserted “close button”
    • Preset cappings (geo, FC, device, etc.) by campaign/agency 

For In-Text Interactive Ads, in addition to video and imagery, please provide the CI Guide including colour code, fonts, logos as well as the desired wording (e.g. slogans) for the campaign.

Subtitles/closed captioning: VAST 4.1 enables subtitles/closed captioning by standardising the delivery of closed captioning files. Please make sure to include closed caption file.

For IO, please provide all creative material or redirects at least 5 days before campaign start. Delayed/incorrect delivery can lead to a delayed starting date of the agreed campaign and a punctual start is no longer guaranteed. Changing ads during the campaign period may only be carried out with tested advertising assets and in accordance with smartclip.

Subject to prior consultation and agreements, other requirements may apply for individual forms of advertising/billing.

In-Text Landscape Ad

Placed in a brand-safe, editorial environment, the In-Text Landscape Ads are embedded directly within the body of a publisher’s text article. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. Viewable by design.

Available on desktop, tablet, and mobile.

Visualisation of smartclip’s intext landscape outstream video ad format

Technical Specifications

Video File
Please provide a click URL and trackers (if applicable).

File Type
MOV, MP4, MPG

Video Resolution
1920×1080 (recommended), 1280×720 (minimum)

Aspect Ratio
16:9 (landscape)

File Size
max. 200 MB

FPS
24-30 

Audio
min. 128 Kbps, 44 kHz, Stereo, ACC or MP3 (recommended)

Video Bitrate 
min. 2500 Kbps 
Tag / Redirect Delivery
Please supply as a separate text file attachment.

Approved Tags 
VAST 2.0, VAST 3.0, VAST 4.0, VPAID 2.0

Protocols
TLS (SSL)-enabled

VAST
 linear VAST Tags are accepted (IAB standards)

VPAID
only supported as of Javascript

Video Bitrate 
min. 2000 Kbps (CTV); min. 800 Kbps (mobile)

In-Text Interactive Ad

The In-Text Interactive Ad enables advertisers to customise video ads with various (animated) graphic elements with the option of multiple click-throughs. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. The player works in both classic desktop as well as mobile environments. Viewable by design.

Available on desktop, tablet, and mobile as landscape or square format.

Visualisation of smartclip’s intext interactive outstream video ad format

Technical Specifications

Video File
Please provide a click URL and trackers (if applicable).

File Type
MOV, MP4, MPG

Video Resolution
1920×1080 (recommended), 1280×720 (minimum)

Aspect Ratio
16:9 (landscape)

File Size
max. 200 MB

FPS
24-30 

Audio
min. 128 Kbps, 44 kHz, Stereo, ACC or MP3 (recommended)

Video Bitrate 
min. 2500 Kbps 

Image Assets
1920×1080 (recommended), 1280×720 (minimum); JPG, PNG, PSD
Tag / Redirect Delivery
Please supply as a separate text file attachment.

Approved Tags 
VAST 2.0, VAST 3.0, VAST 4.0, VPAID 2.0

Protocols
TLS (SSL)-enabled

VAST 
linear VAST Tags are accepted (IAB standards)

VPAID
only supported as of Javascript

Video Bitrate 
min. 2000 Kbps (CTV); min. 800 Kbps (mobile)

Resolution
Creative to contain min. a media file each of 640×360 and 960×540 

Download our Out-Stream Ad Guide here.

Fabian Burgey

Fabian is the Director of Market Development and has been working with smartclip since June 2019. He helps smartclip’s international reseller and SME clients leverage Addressable TV and Online-Video Solutions.

Fabian Burgey
Director Market Development smartclip SME

Lisa-Theresia Rischke is Senior Sales Marketing Manager Europe and is responsible for smartclip’s sales and content marketing initiatives across Europe. Before returning to her hometown Hamburg, Lisa worked in Vienna, Paris, and London and has 12 years of experience in the international media and entertainment industry.

Lisa Rischke
Senior Sales Marketing Manager Europe