Media Really Simple Syndication (MRSS)

Media Really Simple Syndication (MRSS) is an extension of the standard RSS format that uses XML to aggregate data and media information, enabling the automation of content syndication. It serves as a source for video content and details, allowing you to host media files on your own server while referencing them within the feed. On the smartx platform, connecting an MRSS feed increases content awareness within the ad server by adding single content items as key values. These values integrate into the system just like any other key value, streamlining the management and targeting of your video assets.