20 December 2024
Sidekicks is an AI platform developed by smartclip, RTL Group’s adtech business — built to bring agentic AI to the media industry. It launched into one of the most explosive and competitive technology categories, where distinction is survival and momentum is everything. To match the speed of innovation, our marketing had to move just as quickly, and just as fearlessly. The logo became our frontline expression — a colourful, distinctive mark that ensured Sidekicks didn’t simply enter the conversation, but reshaped it.
The Logo.
At once a heart and a brain — it captures Sidekicks’ duality: intelligent automation, designed to support the people at its core. A visual identity for: “AI that works, for people who do.”
Credits and awards for making adtech sexy
Team
Shira Leffel
Vice President Marketing &
Product Education at smartclip
Lisa-Theresia Rischke
Head of Brand at smartclip
Rosmarie Emonts
Designer
Nikola Chakalov
UX Product Manager
Karen Knüppel
Marketing Design Manager
at smartclip
Harshita Parnami
Marketing Design Manager
at smartclip
Awards
2025 The Communicator Awards
Award of Excellence: General-Brand Redesign or Refresh
2025 The Communicator Awards
Award of Excellence: General-Brand Website Redesign
2025 The Communicator Awards
Award of Distinction: Features-Video or Moving Image
2025 The Communicator Awards
Award of Distinction: Features-Animation or Motion Graphics
2024 Creative Communications Award (C2A)
Honorable Mention: Brand Identity, Branding
2024 Creative Communications Award (C2A)
Winner: Websites, Online Media
2024 German Design Award
Winner: Excellent Communication Design Web
2024 German Design Award
Winner: Excellent Communication Design Brand Identity
