Thomas Servatius & Guillaume Belmas Share Insights on the Future of Connected TV at CTV Innovators

On 27 March 2025, Thomas Servatius, Co-CEO of smartclip, and Guillaume Belmas, CEO of Realytics, took the stage at Nicolas Jaimes’ Open Garden’s inaugural CTV Innovators event in Paris. During this exclusive event, they shared valuable perspectives on the future of Connected TV (CTV), with a focus on key growth drivers, challenges, and the evolving role of adtech.

In this interview, Thomas and Guillaume discussed what’s fueling CTV’s momentum, what barriers hinder progress, and whether CTV will finally move beyond the shelf by 2030. The conversation also highlighted key learnings from the German and French CTV markets, and how the industry is working to simplify the increasingly complex media-buying ecosystem.

Watch the interview above for an inside look at their perspectives on the evolving landscape of CTV advertising and its future in the French market and beyond.