Linear TV & Digital are getting married!

Welcome to The Road to Total Video.

Follow the Journey

The audience already said, “I do.” 

Consumers don’t think in terms of linear TV and digital video. They simply watch great content wherever it lives. Advertising, however, still treats these environments separately. The Road to Total Video follows our journey towards bringing them together — creating a more connected advertising ecosystem for broadcasters, advertisers, and audiences alike.

The Journey

February 2026
How they met
It wasn’t exactly love at first sight. For years, Linear TV and Digital kept their distance. But audiences kept finding ways to bring them together. Before long, the two were spending a lot more time together. Turns out, they had more in common than anyone realised.
June 2026
The proposal
After years of “it’s complicated,” linear finally proposed. On a warm, sunny day on the French Riviera, smartclip and Ad Alliance introduced the vision of Total Video — a future where Linear TV and Digital can finally stop pretending they’re “just friends.”
August 2026
The engagement
They finally changed their relationship status on social. With the launch of The Road to Total Video, smartclip made their commitment public — and invited the industry to follow the journey.
Life goes on
More to come
Stay tuned

The Wedding Diary

Every great love story has a few plot twists. Follow along as we share the latest milestones, product updates, thought leadership, and industry insights on the Road to Total Video.

Diary entry #3

Bringing The Road to Total Video to Cannes Lions 2026

Diary entry #2

Presenting The Road to Total Video to our most important audience — our clients

Diary entry #1

The Thinking Behind The Road to Total Video

On the Road

From conference stages to customer events, we’ll be sharing the latest milestones, thought leadership, and product progress throughout the journey. Come and say hello.

Schedule a Meeting

17–18 September 2026

DMEXCO Cologne

We’re looking forward to seeing you at Koelnmesse.

 7 – 8 October 2026

EGTA Marketing & Sales
Meeting Amsterdam 

We’re looking forward to seeing you at Corendon Urban Amsterdam Schiphol Airport Hotel.

14 October 2026 

Connected TV Summit Paris

We’re looking forward to seeing you at Grand Rex.

12 November 2026

Videoweek Roadmap London 

We’re looking forward to seeing you at 30 Euston Square.

8-9 December 2026

The Future of TV Advertising Global London 

We’re looking forward to seeing you at Kings Place.

Meet the Family
Every great relationship has family members cheering from the sidelines (and occasionally offering unsolicited advice). Meet the organisations helping bring the vision of Total Video to life.