25 February 2026
Sidekicks is an AI platform developed by smartclip, RTL Group’s adtech business — built to bring agentic AI to the media industry. It launched into one of the most explosive and competitive technology categories, where distinction is survival and momentum is everything. To match the speed of innovation, our marketing had to move just as quickly, and just as fearlessly.
Designed to evolve
We wanted a brand system that could evolve as quickly as the AI ecosystem — a flexible visual language built around ten colors and the geometric clarity of Poppins. The expanded palette brings creative flexibility to our teams while creating a scalable brand system. One that gives the brand room to grow as quickly as the technology behind it.
The team behind the brand
Team
Shira Leffel
Vice President Marketing &
Product Education at smartclip
Lisa-Theresia Rischke
Head of Brand at smartclip
Karen Knüppel
Marketing Design Manager
at smartclip
Harshita Parnami
Marketing Design Manager
at smartclip
Rosen Dimitrov
Graphic Designer at smartclip
Awards
2025 Creative Communications Award (C2A)
Honorable Mention: Sidekicks Logo Design, Branding
2025 The Communicator Awards
Award of Excellence: General-Brand Redesign or Refresh for smartclip
2025 The Communicator Awards
Award of Excellence: General-Brand Website Redesign for smartclip
2025 The Communicator Awards
Award of Distinction: Features-Video or Moving Image for smartclip
2025 The Communicator Awards
Award of Distinction: Features-Animation or Motion Graphics for smartclip
2024 Creative Communications Award (C2A)
Honorable Mention: Brand Identity, Branding for smartclip
2024 Creative Communications Award (C2A)
Winner: Websites, Online Media for smartclip
2024 German Design Award
Winner: Excellent Communication Design Web for smartclip
2024 German Design Award
Winner: Excellent Communication Design Brand Identity for smartclip
