24 March 2022
Connected devices have become commonplace in our daily lives, and unless you are living off-grid (and reading a printed version of this article), chances are you’ve been served thousands of ads just today. The technology behind these personalised and targeted advertisements is unbelievably intricate, and anyone unfamiliar with the industry would be baffled by the complexity that drives the advertising ecosystem.
The players, technology, and processes involved in serving a targeted online video or advanced TV advertisement to an individual on a one-to-one basis can be hard to comprehend. Add to that the various acronyms and constantly-evolving terminology used to explain the adtech industry, and the complex becomes even more complicated.
Unfortunately, there aren’t a lot of resources out there to help people make sense of it all. That’s why our marketing and product education teams joined forces to create an adtech glossary that people can turn to in order to gain a better understanding of all things adtech.
While this glossary isn’t complete by any means, and will forever expand and need tweaking — just like our rapidly evolving industry — it’s certainly a start worth sharing.
Who is this resource intended for?
- Digital marketers and business development executives in the broadcast, publishing, and entertainment industry who seek to monetise their portfolio
- Advertising professionals working for brands or agencies
- Adtech-ers, developers, engineers involved in building advertising solutions
- Anyone interested in understanding how the online and TV advertising industry works
How to use this resource
The glossary lives here on the smartclip website, and is available for anyone to use.
Search for your favourite — or your least favourite — adtech term in the search bar or browse using the word bar.
Each word has its own page with more information so you can bookmark or share individual terms as required.
If you would like to receive more information on a specific term or cannot find your word in question, feel free to connect with firstname.lastname@example.org.
Various experts across EU markets and departments at smartclip contributed to the creation of this glossary. However, collating and defining these terms would not have been possible without the project management of Nicole Gallegos, Commercial Product Manager, in close collaboration with Mariana Berezin, Senior Manager Platform Consulting & Training, and Aurelie Bombrun, Manager Platform Consulting & Training. This international and cross-functional project required immense focus on translating complicated technical concepts into comprehensible definitions for a general audience. Hats off to the team for this feat.