New smartx Features Designed to Simplify Broadcaster Workflows

In the convergent advertising landscape, media owners are constantly balancing the need to scale with the reality of increasingly complex daily operations. As technology ecosystems expand, the challenge often shifts from simply reaching audiences to managing the intricate workflows behind the scenes. At smartclip, we believe the technology should serve the user, not the other way around.

Our most recent releases focus on the core of operational efficiency, introducing enhancements designed to reduce manual configuration and improve transparency across teams. By refining how broadcasters manage inventory, targeting, and compliance, we are laying a solid foundation for current and future monetisation challenges.

Streamlined inventory management workflows

At the heart of the release is a completely redesigned Publisher Module, built to help media owners manage inventory faster and more efficiently. The update represents a full architectural overhaul rather than a simple interface refresh, introducing improved workflow guidance, a clearer visual hierarchy, and faster operational processes. These enhancements reduce the time required to configure and replicate inventories, set custom transcoding preferences, manage demand restriction rules, and define authorised traffic sources — while lowering the risk of operational errors. 

Additionally, a newly introduced holistic history log provides a single source of truth for auditing, debugging, and cross-team collaboration, allowing teams to track changes across the platform with full transparency. This enables users to quickly identify configuration issues or delivery discrepancies without lengthy internal investigations. Together, these improvements transform the Publisher Module into a broadcaster-centric inventory cockpit designed to support future smartx services while simplifying daily operational tasks and enabling teams to manage increasingly complex inventory structures more efficiently.

Simplified audience targeting and campaign setup 

To further streamline campaign setup and data activation, we introduced the Targeting Package Creator (TPC), a dedicated tool that allows publishers to define and manage targeting strings more efficiently while eliminating repetitive manual configuration across campaigns. TPC enables multiple data sources to be consolidated into a single curated targeting package (for example “Female 18–30”), which can then be applied consistently across campaigns and deals — significantly reducing setup time for frequently used audience segments. 

By removing the need for manual Boolean configurations, the tool reduces operational complexity while ensuring consistent targeting logic across inventory and demand rules. Users can also prioritise data sources within the targeting logic to optimise real-time decisioning — for example prioritising firstparty data over third-party data to improve match accuracy and maximise the value of proprietary audience insights.

Automating compliance and brand safety controls

The release also introduces Creative Labels, enabling publishers to apply predefined rules that automatically control when, where, and how ads can appear — such as enforcing daytime bans on alcohol and gambling to meet local regulations, or preventing adult hygiene products and contraceptives from appearing during children’s programming. 

By aligning campaign delivery with editorial guidelines, legal requirements, and brand-safety standards, Creative Labels help ensure that the right ads are matched to the right inventory without requiring time-consuming manual coordination with campaign management teams. This supports stronger yield management while simplifying compliance and approval workflows and reducing the operational burden on ad operations and editorial teams.

“Broadcasters are managing increasingly complex advertising ecosystems, where inventory, data, and compliance workflows intersect,” says Gloria Eichler, Chief Product Officer at smartclip. “With the new Publisher Module, Targeting Package Creator, and Creative Labels, we are simplifying these critical workflows and giving our partners clearer operational control while reducing manual work. This allows teams to work faster, reduce complexity, and focus on maximising the value of their inventory and audiences.”

This is just the beginning of a wider roadmap of smartx enhancements, designed to support broadcasters as they scale monetisation across linear, digital, and connected TV environments.