8 January 2024
The gaming audience is a lot more diverse than you think!
Roughly one-third of the planet’s population – that’s 2.6 billion people – will play a mobile game this year; around 1.3 billion people play games on a PC… and it’s not just guys with headsets drinking Red Bull (adexchanger).
Given the scale, gaming is becoming increasingly popular among advertisers — as just about every brand has an overlap with the gaming audience.
smartclip offers gaming publishers the opportunity to unlock the full value of their inventory while enabling advertisers to reach their target audiences. Here is how…
1. We combine media sales and adtech
We offer full-service media sales and custom-tailored advertising technology that ensure the successful monetisation of your gaming inventory.
2. We have a pan-European setup
As part of RTL Deutschland, we belong to RTL Group and provide access to associated regional and international sales houses, e.g. the Ad Alliance (DACH) and RTL AdConnect (EU).
3. We have local experts ready to support with individual needs
Our local market experts in DACH, Italy, Benelux, Nordics, and Spain possess deep market knowledge and understanding of the special requirements involved in monetising gaming inventory.
4. We offer advanced advertising formats
Take advantage of state-of-the-art ad formats – such as rewarded video – that respect user experience and drive engagement.
5. We are trusted by leading gaming publishers and brands
From top international gaming publishers to the world’s most renown brands — we work with the best.
About smartclip
At smartclip, we are shaping the future of digital video and TV advertising. We are the only European-grown adtech and media sales company that breaks down walled gardens by offering local, non-monopolised video marketplace alternatives for broadcasters, publishers, and advertisers across TV, online video, and the fast-growing world of gaming.
As a subsidiary of RTL Deutschland, smartclip is part of RTL Group — Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has 12 international offices across Europe and over 150 employees.
Contact us
If you are interested in monetising your gaming inventory, download our gaming fact sheet below and/or contact newpartnerships@smartclip.tv.
Alex Krause is our Director New Partnerships at smartclip Europe and is responsible for new publisher collaborations. He predominantly works with international media owners that are active in multiple markets across the globe, but is also responsible for the DACH region. Alex is based in Hamburg and has ten years’ experience in the adtech industry.
Alexander Krause
Director New Partnerships
Lisa-Theresia Rischke is the Head of Brand at smartclip Europe and responsible for the smartclip brand. She leads the design team and oversees collateral, social media, and strategic content marketing initiatives.
Lisa Rischke
Head of Brand
