Ad Guide: Out-Stream (Europe)

Out-Stream: Standard Video Formats

General Information

smartclip’s best practices for video advertising creatives:

• Aspect ratio: 16:9 (standard widescreen)
• Video length: 15-25 seconds (recommended)
• The following setups are not allowed (settings will get applied by smartclip):
  • Auto-playing audio (video sound can start through user interaction by click or by mouse-over; applicable for Out-Stream only)
  • Automatically expanding ads
  • Inserted “close button”
  • Preset cappings (geo, FC, device, etc.) by campaign/agency 

For In-Text Branded Activation Ads, In-Text Interactive Ads, In-Text Choose Ads, and all Rich Media Video Effect formats, in addition to video and imagery, please provide the CI Guide including colour code, fonts, logos as well as the desired wording (e.g. slogans) for the campaign.

Subtitles/closed captioning: VAST 4.1 enables subtitles/closed captioning by standardising the delivery of closed captioning files. Please make sure to include closed caption file.

For IO, please provide all creative material or redirects at least 5 days before campaign start. Delayed/incorrect delivery can lead to a delayed starting date of the agreed campaign and a punctual start is no longer guaranteed. Changing ads during the campaign period may only be carried out with tested advertising assets and in accordance with smartclip.

Subject to prior consultation and agreements, other requirements may apply for individual forms of advertising/billing.

In-Text Landscape Ad

Placed in a brand-safe, editorial environment, the In-Text Landscape Ads are embedded directly within the body of a publisher’s text article. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. Viewable by design.

Available on desktop, tablet, and mobile.

Technical Specifications

In-Text Square Ad

In-Text Square Ads are embedded directly within the body of a publisher’s text article within square-shaped placements with a 1:1 aspect ratio. Since 1:1 square video formats take up more real estate than In-Text Landscape Ads on mobile, they subsequently tend to perform better in terms of media views and engagement. A format well-known from social media campaigns, the player works in mobile environments. Viewable by design.

Available on tablet and mobile.

Technical Specifications

In-Text Vertical Ad

In-Text Vertical Ads are embedded directly within the body of a publisher’s text article in a vertical format with a 9:16 aspect ratio. Since vertical video ads span the height of a user’s mobile screen, it creates an immersive experience with higher completion rates and engagement. A format well-known from social media campaigns, the player works in mobile environments. Viewable by design.

Available on tablet and mobile.

Technical Specifications

In-Text Branded Activation Ad

By integrating imagery as a frame around their in-text video ad, the In-Text Branded Activation Ad enables advertisers to customise components of the media player with branded design and a clear call-to-action. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. Viewable by design.

Available on desktop, tablet, and mobile as landscape, square, or vertical format. 

Technical Specifications

In-Text Interactive Ad

The In-Text Interactive Ad enables advertisers to customise video ads with various (animated) graphic elements with the option of multiple click-throughs. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. The player works in both classic desktop as well as mobile environments. Viewable by design.

Available on desktop, tablet, and mobile as landscape or square format.

Technical Specifications

In-Text Choose Ad

With In-Text Choose Ads, the viewer has the option to select from various spots and can actively choose which ad is played. When scrolling up or down the publisher’s article page, the video ad automatically starts once 50% of the player becomes visible and stops when less than 50% of the ad is visible. The player works in both classic desktop as well as mobile environments. Viewable by design. 

Available on desktop, tablet, and mobile.

Technical Specifications

In-Swipe Ad

As for the In-Text Landscape Ad, the In-Swipe Ad appears once 50% of the player becomes visible when scrolling down on a publisher’s article page, but it does not disappear as the viewer continues scrolling. On mobile, the In-Swipe Ad remains sticky on the top third of the page. On desktop, the In-Swipe Ad snaps to the bottom right corner once it is less than 50% viewable. The user can easily swipe left or right on mobile or press the skip button on desktop to skip the ad. The player works in both classic desktop as well as mobile web environments. Viewable by design.

Available on tablet and mobile.

Technical Specifications

Out-Stream: Rich Media Video Effect Formats

IO booking only

In-Text Carousel Ad

Eye-catching advertising by using multiple images within one ad, the In-Text Carousel Ad lends itself to the promotion of various product catalogues or special offers. With its highly flexible design, the In-Text Carousel can combine up to 8 images within one advertisement and each image can link to an individual URL. Viewable by design.

Available on desktop, tablet, and mobile as landscape or vertical format.

Technical Specifications

In-Text Slideshow Ad 

A versatile and cost-effective ad format, the In-Text Slideshow Ad works through visual storytelling. The slideshow is activated once 50% of the player becomes visible and stops when less than 50% of the ad is visible. It is easy to create with low production costs while at the same time it provides an attractive video effect. Viewable by design.

Available on desktop, tablet, and mobile as landscape, square, or vertical format.

Technical Specifications

In-Text Parallax Ad

Gradually shown across the entire display, the In-Text Parallax Ad becomes visible while scrolling down the publisher’s article page. Composed of one main static ad, the In-Text Parallax is an interactive ad experience capturing engagement and attention in a non-intrusive way. Viewable by design.

Available on desktop, tablet, and mobile as landscape or vertical format.

Technical Specifications

Download our Out-Stream Ad Guide here.