Unlock the full value
of your inventory

Become part of Europe’s largest international sales house.

For us, technology and media sales are two sides of the same coin. That is why we closely partner with RTL AdAlliance — enabling you to leverage our technology with their monetisation solutions.

Explore RTL AdAlliance

Gain access to cutting-edge advertising technology.

Our 100% cloud-native advertising technology stack includes a fully integrated ad server and SSP with programmatic ad sales, support for complex inventory and content management, and sophisticated reporting.

Explore our tech

Get the most out of
your inventory with
a wide variety of
integration options.

Our universal methods of technical integrations —
including support for the latest VAST standards,
open RTB integrations for header bidding, and full
SDK support for all environments — provide
publishers with flexible solutions to maximise their
monetisation possibilities.

Take advantage of ad formats that respect your end consumers.

We put the user experience at the forefront of our advertising solutions. Our customisable media player and diverse ad formats guarantee visibility and action in a way that respects your consumer.

Explore ad formats

Overcome the growing complexity surrounding privacy and identification

Our unparalleled solution enables you to manage hierarchies and logics between different ID and privacy-friendly targeting options.

smart ID hub

First-party
identifiers

smartclip
identifiers

Industry
identifiers

Support for any first-party user identifiers — including multiple identification levels such as device, user, and household — with the ability to have all ad server functionality including segment selection.

Allows publishers to use our probabilistic identification method to identify the device, user, or household.

Support for industry-standard identifier initiatives — such as Unified 2.0, ID5, and NetID — which gives your programmatic buyers more options to reach the right audiences.

Privacy-first
targeting

Vegan
ads

GDPR
cockpit

Contextual
targeting

A proprietary, privacy-safe product that allows publishers to deliver targeted ads without processing or using personally identifiable information — while preventing downstream partners from accessing or storing relevant data.

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Allows publishers to fully control if and which privacy-relevant data is shared with downstream partners — and can be completely configurable for each and every DSP, DMP, or advertiser.

You can leverage our proprietary smart audiences contextual targeting solution or we can enable your own contextual targeting information via our sophisticated content awareness management suite.