Opinion pieces

Thought leadership published in industry leading journals

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2 December 2024

Adtech’s “Big Sustainability Problem”
image of Frank Phlaen holding a microphone in a hallway at DMEXCO

26 September 2024

Frequency Capping Helps Reduce Media Waste, Says smartclip’s Frank Plähn
Christian Osterhues und Shira Leffel

17 June 2024

Wie Adtech-Unternehmen nachhaltigen Wandel fördern können
Christian Osterhues and Shira Leffel

12 June 2024

Beyond Pride Month: how adtech companies can foster lasting change
from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip

7 June 2024

How Adtech Companies Can Foster Inclusion Beyond Pride Month
Christian Osterhues und Shira Leffel

8 April 2024

Geschlechtervielfalt trotz rauer Wirtschaftslage
Christian Osterhues and Shira Leffel

12 March 2024

Ensuring women can thrive in adtech
Two women, seated in a room full of people, looking at each other and discussing.

12 March 2024

Women in adtech: Keeping gender diversity on the table in a challenging economic climate

10 August 2023

Warum der französische ATV-Markt in Europa nach vorn prescht

1 August 2023

Game Advertising ist auf dem Vormarsch

26 July 2023

So performt Bewegtbild: Eine Bestandsaufnahme

3 July 2023

Proving the effectiveness of Addressable TV: the next step for France

26 April 2023

Programmatic Day 2023, Elena Giovanetti (smartclip / RTL AdAlliance): Le Nuove Frontiere del Programmatic

26 April 2023

Mehr Diversity in der Adtech-Branche: So geht smartclip das Thema an

31 March 2023

Women in adtech: Come supportare il posizionamento delle donne in ruoli chiave in un settore dominato dagli uomini

8 March 2023

Women in adtech: How we can advance female leaders in a male-dominated industry

12 December 2022

Broadcasters must stay one step ahead in order to succeed in the fight for TV advertising budgets

28 November 2022

Volle Adressierbarkeit ist der Schlüssel für TV-Sender im Rennen um die TV-Werbebudgets

23 November 2022

L’addressable TV può assicurare ai broadcaster una posizione di primo piano nella pubblicità televisiva. Ecco perché

7 July 2022

TV connessa? Un must per gli spettatori, un’opportunità per la pubblicità
Image of smartclip Nordics MD Halvard Kristiansen

31 May 2022

Smartclip till kulturministern: Ta debatten om regleringar innan problemen uppstår
Image of smartclip Nordics MD Halvard Kristiansen

9 March 2022

smartclips vd: ”Vi är vad vi mäter”

21 December 2021

Wie sich der Connected-TV-Markt 2022 entwickelt

30 November 2021

Smartclips vd i öppet brev till nya kulturministern: Tre akuta områden kring techgiganterna att ta tag i direkt

20 September 2021

Wie Connected TV aus Europa heraus weiterentwickelt werden kann

8 June 2021

Europe’s fractured CTV landscape

12 March 2021

Det krävs mer radikala grepp än strategi och utbildning för att rå på Google och Facebook

2 September 2020

Video dominerer digitale kanaler – slik utnytter du potensialet

25 August 2020

Was erfolgreiches digitales Kampagnenmanagement ausmacht

13 July 2020

Addressable TV cross-device targeting

18 June 2020

TV e internet, un connubio che si muove tra reach e targeting

26 March 2020

Tysk modell kan visa vägen för Norden

20 March 2020

Saknas delar i tävlan mot techjättar

18 March 2020

Does Programmatic Advertising Have a Targeting Problem?

3 March 2020

Video programmatic advertising: chi vogliamo veramente raggiungere?

18 February 2020

Hat Programmatic Advertising ein Targeting-Problem? Eine Spurensuche

28 November 2019

TV monetisation 2.0: The power of addressable TV

13 November 2019

Video-Vermarktung 2.0: Von der Macht zur Anpassung

1 November 2019

5 argumenter for at bruge outstream-video

30 October 2019

Därför bör marknadsförare överväga outstreamvideo