6 February 2024
🏆🏆 Last Friday, Shira Leffel, Executive Director of Marketing & Product Education, and Lisa-Theresia Rischke, Head of Brand, accepted two brand design awards at the Rat für Formgebung - German Design Council’s award ceremony in Frankfurt on behalf of the team and everyone involved in redefining smartclip’s brand identity and website.
3 weeks ago
Discover the key developments in programmatic advertising for big-screen inventory in 2024 as shared by industry experts Gloria Eichler, VP Ad Platform at smartclip, along with Jens Pöppelmann of d-force, Christian Russ of Samsung Ads, Ricarda Jebsen of Virtual Minds, and Marion Kölling of Microsoft Advertising, in this interview by ADZINE - MARKETING. TECH. MEDIA.
4 weeks ago
Congratulations to RTL AdAlliance on the release of its first SME white paper! Download today to:
➡️ Uncover the truth behind TV advertising myths for SMEs
➡️ Explore the advantages Addressable TV (ATV) offers small and medium-sized businesses
➡️ Learn from real-life ATV success stories in Germany
➡️ Discover our tools and solutions — tailor-made for SME advertisers
4 weeks ago
Just because most of Europe’s stuck with frigid temperatures doesn’t mean we can’t distract ourselves with memories from warmer times.
Let’s take a trip back to the height of summer and revisit one of our favourite Cannes Lions International Festival of Creativity 2023 panels. Watch Guillaume Belmas, CEO of Realytics, and executives from Rai Pubblicità, RTL AdAlliance, DIRECTV, and Numberly discuss the current state of #CTV and investigate the remaining questions surrounding the format.
1 month ago