9 February 2023
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Press releases and opinion pieces
4 April 2023
Digitalisation of Broadcast TV Advertising: smartclip Announces the Programmatic Linear TV Ad Break Replacement
The newly introduced adtech innovation automates the buying and delivery process for linear TV ad breaks based on a programmatic addressable TV buying framework.
31 March 2023
Women in adtech: Come supportare il posizionamento delle donne in ruoli chiave in un settore dominato dagli uomini
Shira Leffel, Executive Director Europe Marketing & Product Education di smartclip, analizza da vicino la leadership femminile nel settore dell’adtech e come il settore in generale possa promuovere e incoraggiare la parità di genere.
8 March 2023
Women in adtech: How we can advance female leaders in a male-dominated industry
On International Women’s Day (IWD), our industry should reflect on how it can foster and encourage gender parity through organisation-wide strategies, systems, and best practices that can serve a diverse workplace.
7 March 2023
Warner Bros. Discovery baut sein Addressable TV-Angebot aus und setzt dafür auf die Technologie von smartclip
Der ATV Spot ist ab sofort für die Sender DMAX und TLC buchbar, die RTL-Vermarkter Ad Alliance und RTL AdAlliance übernehmen national und international die exklusive Co-Vermarktung des ATV-Inventars und von discovery+.
1 March 2023
smartclip appoints Frank Plähn as Vice President of Audience Products
Plähn to level up audience product roadmap for RTL Group’s adtech development unit.
Stories
Company updates and announcements
Leadership quotes
Leadership quotes
8 June 2021
“To truly offer CTV across Europe at scale, the decision lies in the hands of the broadcasters. Major TV houses and independent AVOD services need to collaborate across markets and language barriers, but with local specifics in mind.”
Stephen Byrne, Managing Director Nordics & Executive Director New Partnerships Europe at Smartclip
EXCHANGEWIRE Link
13 April 2021
“HbbTV, Addressable TV, and TV viewing data are offering a major opportunity for European broadcasters. The key to success in a pursuit against US tech players is cooperation.”
Sebastian Busse, Director Addressable TV at smartclip
DVB Link
1 March 2021
“Outstream-Formate innerhalb seriöser Online-Medien sind eine gute Alternative zu Instream-Formaten. Outstream-Formate wirken deutlich aktivierender als ein reiner Image-Spot in einem Werbeblock. Die Werbebotschaft eines Spots kann innerhalb textbasierter Umfelder gut auf den Inhalt der Seite ausgesteuert werden.”
Fabian Burgey, Director Market Development DACH & Europe at smartclip
ADZINE Link
Press inquiries
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