Business Products & Strategy

Data Products

Frank Plähn, Vice President Data Products

Converting strategy into product.

We are a dynamic and diverse team that takes ownership of identity-related technology solutions and a wide range of audience products that work across publisher content and screens. We see data privacy as a product advantage rather than a limitation, and aim to create innovative, privacy-first, and future-proof data products that significantly advance the monetisation capabilities of our publishers. At the same time, we seek to have a close eye on the requirements of advertisers and technical monetisation partners. Our Business Product Owners ensure that product requirements are properly defined and that the right solutions are built and utilised to their fullest. Together, with our client-facing teams, we drive adoption by supporting and consulting our platform customers.

Innovation through collaboration.

We are passionate about data and tech, and our mission is to build innovative audience solutions. We truly believe that targeting products can be both effective and compliant with privacy-related legislation. We are a curious and open-minded team that gets stuff done through the power of teamwork, open communication, and mutual trust.

Meet your manager.

Hi, I’m Frank and I oversee the Data Products Department. What I love about working at smartclip is the open, diverse, and inclusive culture that fosters effective teamwork and performance. My fellow smartclippers’ passion, commitment, and attention to detail inspire me every single day.

How our department is organised.

Our Identity Team continuously enhances our state-of-the-art identity solutions.They actively seek out cutting-edge approaches to tackle the challenges posed by the deprecation of third party cookies, evolving market dynamics, and heightened user awareness regarding data processing and storage.

We strongly focus on bringing our publishers into the driver’s seat when it comes to leveraging a broad array of different identifiers. Our identity cloud solution seamlessly makes multiple identifiers actionable in a privacy-conscious manner, laying a robust foundation for pioneering audience solutions tailored to individuals and households across various screens. Furthermore, our team consults and empowers publishers and broadcasters to efficiently onboard their valuable first party data sets. Our integration set-up simplifies data usage, control, and navigation — providing broadcasters with a hassle-free experience.

Our Identity and Audience Teams work very closely with each other, as our identity solutions are the backbone of our audience products. Our audience products are developed at the crossroads of strategy, adtech, and data science — requiring our Business Product Owners to be creative, pragmatic, and focused. Our Audience team also harbours a deep understanding of technology and data-related topics. They are experienced when it comes to breaking down complex products and features into subtasks. They are tasked with orchestrating and overseeing the development of dependent features that ultimately result in an integrated overall product.

Our proprietary ATV data tools are built to take full advantage of HbbTV data, connecting it with contextual and aggregated panel data sets. Customised segmentation capabilities enable publishers to cater to the specific needs of advertisers. Furthermore, we are continuing to extend our contextual targeting capabilities. Our Target Audience Mapper allows users to easily create and activate content containers based on multiple criteria (e.g. channel, air time, genre, AGF affinity groups) to efficiently place brands into the most relevant content.

“I enjoy being part of a team that plays a role in shaping the future of privacy-safe advertising. One of the most rewarding parts of my job is providing our clients with unique solutions to reach their target audiences.”

Stefano Matteucci, BPO – Audience Management Tools
smartclip Europe

Join the fun.

Open roles on the team.

Oops! Looks like you’ve stumbled upon the secret hideout of the “Not Hiring Right Now” department. Don’t worry, it happens to the best of us! Unfortunately, at this moment, our team is not in search of new recruits. However, we’re always eager to connect with fantastic folks like yourself, so don’t let that discourage you.

Instead of twiddling your thumbs and staring longingly at our non-existent job listings, why not take the reins and reach out to us? We’d love to get to know you and see if there might be a place for your unique talents and skills in the future.

Become a smartclipper in 6 steps.

Get in touch

Send us an application or contact our recruiter Sarah for an informal chat to get to know each other.


Our recruiter will review your application and may host an initial interview to get a better idea of who you are and what you are passionate about.


Join the hiring manager and recruiter in an interview to learn more about the role, and see if it’s a good match for all.


Let’s see how it is to work together. Meet one of your teammates and accept a challenge (coding assignment for tech or case study for others).

Final decision

Both you and our team reflect on the process, and ultimately determine whether we can envision working together.


You like us, we like you. Let’s do this! Sign up to be a smartclipper.

Spoil yourselfwith corporate perks.

Anniversary Programme

We treasure every moment you spend with us, and when the days turn into years, we mark it with a little gift — even from your first year!

Corporate Benefits

Are you sporty, techy, adventurous, stylish, or nerdy? Whichever category you belong to, you can benefit from our numerous discount offerings and get up to 40% off your purchases.

Gift Matching

Care for a good cause? We do too. When you donate to a charity, we’ll double your donations — up to €250.

Mental Health

When life happens or if you just want to talk to a mental health expert, we’ve got you covered in Cologne, Hamburg, or remotely wherever you are.


Get rewarded when you refer someone for one of our open roles and they get the job.


As part of RTL Deutschland, you can enjoy all your favourite TV shows with free access to an RTL+ Premium account.

Social Day

Every year, you can take a fully paid day off to support a cause you care about — together with other smartclippers or alone, you decide.


We support a healthy lifestyle through various options such as gym reimbursement, urban sports club membership, or even leasing a bike. There’s definitely something for you.

Thank you Programme

Every six months, smartclippers can show gratitude and reward exceptional colleagues with a €100 bonus — all on us!

Hi, I’m Sarah, senior recruiter at smartclip. 
Let’s talk.

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Senior Recruiter