- What devices do European viewers own and use?
- What does the viewing experience look like in Europe today?
- How does TV fit in with other home-based activities?
- How do European viewers react to advertisements?
Connected TV in Europe
2022 Research Report
Understand media consumption habits across Europe and how to better reach today’s viewers
smartclip and RTL AdConnect partnered to commission an in-depth research — across 10 European countries with more than 8,500 research participants — in order to understand the impact the pandemic has had on media consumption behaviours, particularly in regards to the ‘big screen’ in the living room. Welcome to “The New Life of the Living Room”, essential reading for anyone looking to reach today’s TV viewers.Download now
What questions are answered in the report?
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If you are a publisher or broadcaster seeking additional information, or a printed version of the research findings, please contact smartclip Europe via firstname.lastname@example.org
If you are an advertiser seeking additional information, or a printed version of the research findings, please contact RTL AdConnect via email@example.com