Transparency and Consent Framework (TCF)

Developed and managed by IAB Europe, the Transparency and Consent Framework (TCF) is a combination of resources designed to provide an industry-standard approach to complying with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive.

Currently operating with version 2.0, the TCF helps all parties involved in digital advertising to ensure they meet all regulatory requirements when processing, accessing, or storing personal data or device-specific information, and provides a common language for communicating consumer consent in the delivery of relevant online advertising.