Supply Business Rule

A term used in the smartx ecosystem, a Supply Business Rule contains essential contractual information agreed between a publisher and an intermediary sales house (demand marketplace) in terms of the revenue share for each site, placement group, and ad type. Supply business rules in smartx must be active in order for an ad to deliver. The supply business rule overview in smartx displays all business rules that have been created for a publisher, as well as information about the agreement belonging to the business rule.