14 November 2024
Last modified: 27 January, 2022
Ad stacking is a form of fraud where multiple ads are stacked on top of each other in one single ad placement, but only the top ad is visible to the user. All the ads load onto the page, even though they are not visible, and when a user clicks on the visible ad, it also registers a click for the ads beneath it, meaning advertisers are charged for fake impressions and clicks.