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Addressable TV Advertising 2022 (Italiano)
White paper
Le nuove opportunità per gli inserzionisti internazionali per raggiungere l’audience europea
smartclip consente agli inserzionisti internazionali di accedere a rich data anonimizzati, di analizzare e segmentare l’audience di riferimento in base alle abitudini di fruizione e di fornire pubblicità TV mirate, one-to-one, in tempo reale, nello streaming TV lineare. Con questo white paper intendiamo condividere i dati che abbiamo raccolto sulla situazione attuale dell’Addressable TV advertising in Europa, offrire approfondimenti di esperti del settore sugli sviluppi locali e specifici case study, e fornire una guida agli inserzionisti su come includere la pubblicità ATV nella loro strategia mediatica.
Scarica oraI principali argomenti del white paper
- Indagine sulle diverse definizioni di ATV e i suoi aspetti tecnologici e commerciali
- Stato dell’arte dell’Addressable TV advertising nei mercati televisivi europei, comprese le tendenze e le opportunità locali, le sfide e le previsioni future
- I benefici della pubblicità ATV per ogni tipo di inserzionista, non solo per i buyer della TV tradizionale: come acquistare e applicare con successo l’Addressable TV a qualsiasi strategia media
- Case study sull’ATV advertising: come i grandi brand e agenzie internazionali — tra cui Nissan, Spark Foundry, iglo e MediaCom — e le PMI sfruttano questa leva di marketing
- Quali formati pubblicitari Addressable TV e quali soluzioni di targeting sono disponibili nei diversi mercati locali europei
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Want to chat?
Let’s discuss how we can help you apply ATV advertising to your media strategy. Please contact us directly at newpartnerships@smartclip.tv
Press resources
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