Innovative ad formats for a Total Video approach
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In-Stream video ads are placed within a publisher’s online video, CTV, and app content. Download our In-Stream Video Ad Guide to learn more about all In-Stream ad formats available — including details on playtime, benefits, and technical specifications.Download specs
Pre-Roll video ads stream directly before the publisher’s content begins.
Mid-Roll video ads stream in the middle of a publisher’s video content.
Post-Roll video ads stream directly after the publisher’s video content.
Bumper video ads are shorter video ads available as Pre-, Mid-, or Post-Rolls.
Out-Stream video ads are played automatically in a format player when a user scrolls to a certain point down a publisher’s text content. Download our Out-Stream Video Ad Guide to learn more about all Out-Stream ad formats — including details on playtime, benefits, and technical specifications.Download specs
In-Text Landscape ads are embedded directly within the body of a publisher’s text article within landscape-shaped placements.
In-Text Square ads are embedded directly within the body of a publisher’s text article within square-shaped placements.
In-Text Vertical ads are embedded directly within the body of a publisher’s text article within ad placements that span the full height of the screen.
In-Text InSwipe ads are landscape video ads that remain sticky on the top third of the page on mobile when the user scrolls past 50% of the original ad placement.
In-Text Branded Activation
In-Text Branded Activation ads create a frame around a landscape, square, or vertical video ad enabling advertisers to customise components of the media player with branded design and call to actions.
In-Text Interactive ads create a partial frame around a landscape or square video ad, enabling advertisers to customise their video ads with animated graphic elements and/or multiple click-throughs.
In-Text Choose ads are landscape or responsive video ads that offer viewers the option to choose which video ad to view from a selection of spots.
In-Text Dynamic ads are landscape or vertical ads that change creatives in order to create personalised ad experiences based on personal interest and/or location.
In-Text Slideshow ads are landscape, square, or vertical video ads that offer advertisers a budget-friendly way to use image-only ad creatives in a video-like gallery.
In-Text Carousel ads are landscape or vertical video ads that enable advertisers to showcase up to eight interactive images that are linked to individual landing pages.
In-Text Parallax ads are shown in landscape or vertical placements and are composed of one main image that is gradually shown across the entire display as viewers scroll. Available as video or static, non-video format.
Addressable TV (ATV) ads are display or video ad formats played within linear live or digital environments. Download our ATV Video Ad Guide to learn more about all ATV ad formats available in your market — including details on playtime, benefits, and technical specifications.Download specs
SwitchIn XXL ads are L-shaped display ad formats that are shown directly after switching into a new channel. They can be static, animated, or interactive.
SwitchIn XXL Extended
SwitchIn XXL Extended ads are L-shaped display formats that are shown after switching into a new channel and include a mandatory animation, ideal for more complex designs.
SwitchIn Zoom ads function like SwitchIn XXL ads, differing only in a larger area for branding.
SwitchIn Masthead ads are exclusive display ads that are shown directly after turning on the TV for the first time of the day. The format includes all available features of the classic SwitchIn XXL while offering maximum advertising space.
ATV SwitchIn Spot ads are shown directly after switching into a new channel. The spot is framed by an L-shaped banner with the TV channel branding and a countdown indicating the remaining duration of the spot.
SwitchIn Bumper ads function like SwitchIn Spot ads, differing only in a shorter play duration.
Target Spot ads are single, addressable video ads delivered into the linear live broadcast stream during the traditional TV commercial break.
Click-to-Video ads combine display and video elements, and allow for extended advertising messages by enabling your viewers to interact with your ad via the yellow button. The yellow button field appears on a Switch-In display ad and by clicking on it, the full video commercial can be viewed.
Click-to-Microsite allows for extended advertising messages by enabling your viewers to interact with your ad via the yellow button. The yellow button field appears on a Switch-In display ad and by clicking on it, a fully customisable microsite page can be viewed.
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