OMR masterclass 2022: All eyes on the big screen!

On 18th May 2022, smartclip hosted a masterclass at this year’s OMR Festival — the first in-person edition of the event in three years. Sebastian Busse, Director Addressable TV at smartclip, and Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect presented exclusive insights from our newly released research “The New Life of The Living Room”, which explores how the pandemic has impacted European media consumption habits, especially in regards to the ‘big screen’. Furthermore — celebrating the chance to host an event with on-site audiences — Sebastian and Daniel surprised the audience with a quiz and prizes. Five masterclass participants were lucky enough to win one-year subscriptions to RTL+.

Did you miss seeing us live at OMR? Watch the replay and gain a deeper understanding of how Europeans engage with their devices, the content they watch, the advertisements they see — and ultimately how to make best use of TV to reach today’s viewers.