Media Quality

Media quality is defined by the transparency and trust established throughout the entire value chain, ensuring that inventory meets high market standards to build buyer confidence. Fundamentally, the goal is to deliver brand messages to real humans in appropriate environments, thereby maximising user attention and driving effective ad experiences that lead to positive business outcomes. As a prerequisite to performance, quality media represents the subset of inventory with a high probability of advertising effectiveness and is an expansive topic encompassing brand safety, suitability, viewability, user experience, and fraud prevention across both established and emerging channels. When assessing inventory, agencies focus on understanding and mitigating the risks associated with ad impressions serving in channels with inappropriate or unsuitable content.

Explore the Topic Further:

IAB Europe’s Guide to Quality