Building a culture of autonomy and ownership at smartclip

At our recent offsite, we took a deep dive into a principle that guides the way we work: ownership. Together with Nadine Wagner (Vice President, Data Engineering) and Miriam Blockhaus (Junior Manager Learning, Development & Culture), we engaged in an open, collaborative session to examine what ownership truly means to us — where we’re thriving and where we can raise the bar. Why focus here? Because ownership is one of our core values at smartclip. It’s how we empower each other to be autonomous, to take initiative, and to drive meaningful impact.

During the workshop, we heard a broad range of perspectives and confirmed that ownership isn’t just a buzzword. It’s about taking responsibility, embracing accountability, and having the freedom to make a difference. It’s about shaping your role and contributions while ensuring clear communication — asking questions, sharing insights, and pulling in the right people at the right time. Many of us feel that we already have a strong sense of ownership within our teams, but as with any evolving culture, there’s always room to grow.

Above all, this was an opportunity for honest, inclusive dialogue — one that cuts across roles, levels, and departments. Moving forward, we plan to clarify our findings, hold deeper discussions with select groups, and offer targeted workshops to support our leaders. By doing this, we continue to nurture an environment where everyone feels empowered to shape their own path and contribute to our collective success.

Portrait of Lee Richter Junior Content Editor Europe at smartclip

Lee is the Marketing Specialist Europe at smartclip and is responsible for content writing, editing, social media, and creative support across the department and company. Originally from the United States, Lee graduated from the University of Cincinnati, where she received a Bachelor of Fine Arts degree in Electronic Media. Before joining smartclip, she has worked with various organisations managing social media accounts and assisting in the video and audio production processes.

Lee Richter
Marketing Specialist Europe