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18 June 2020
TV e internet, un connubio che si muove tra reach e targeting
Secondo la Sales Director della società, l’uso intelligente dei dati è essenziale in un contesto in cui il settore televisivo si appresta ad essere molto più autorevole di quanto non lo sia attualmente.
3 March 2020
Video programmatic advertising: chi vogliamo veramente raggiungere?
Tra DSP e SSP, l’accuratezza del targeting è un tema ricorrente.
18 November 2020
“Germany has really made HbbTV a serious and established product, which wasn’t really the case even two years ago,” said Busse. “But now when you speak to the broadcasters, they say it’s a very serious business for them.”
Sebastian Busse, Director Addressable TV at smartclip
13 July 2020
“The sharp division between online advertising and TV advertising creates silos both technologically and in agency personnel that hinders effective cross-device targeting. Data-driven TV advertising via the HbbTV standard – Addressable TV – provides the perfect bridge between both worlds.”
Dr. Oliver Vesper
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